Businesses We've Transformed

DASH Training

The Challenge

DASH Training is Calgary's premier hockey and athletic training facility. When they came to us, their website was self-built with an empty homepage, zero SEO optimization, and no online presence for their remote training program. They were missing inbound calls during training sessions, losing potential clients to competitors who were easier to reach.

Our Solution

We executed a complete digital transformation. First, we rebuilt their website from the ground up — a modern, fast, SEO-optimized site that showcases their programs and expertise. We created a dedicated online training program landing page to help them expand beyond their physical location.

The game-changer was implementing a custom AI voice agent. Built on ElevenLabs' conversational AI platform with Twilio telephony integration, this AI receptionist answers every inbound call 24/7. It qualifies leads by asking about training goals and experience, answers common questions about programs and pricing, and books trial sessions directly into DASH's calendar.

The Results

DASH Training now has a professional web presence that ranks for local hockey training searches, an AI agent that never misses a call, and a scalable online program page bringing in clients from across Canada.

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Daniel & Constance

The Challenge

Daniel & Constance builds premium custom homes in Calgary. Their website lacked HTTPS security, had limited content, and their digital presence didn't match the quality of their builds. For a company selling homes worth $1M+, their online impression was leaving money on the table.

Our Solution

We addressed security first — implementing HTTPS and fixing critical technical issues. Then we developed a brand positioning strategy that communicated the premium quality of their work. We created targeted content for high-net-worth buyers and built a social media presence showcasing their stunning projects.

The Results

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Sherrie Funk Interiors

The Challenge

Sherrie Funk is a talented interior stylist in Calgary who needed to grow her Instagram following and establish consistent content. She had beautiful work but no system for showcasing it consistently online, and her booking pipeline was unpredictable.

Our Solution

We built a content calendar focused on her strongest visual content — before/after reveals, styling tips, and behind-the-scenes process shots. We developed a hashtag strategy targeting Calgary homeowners and real estate agents, and implemented a consistent posting schedule.

The Results

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MWhy AI

The Challenge

Our own Progressive Web App (PWA) focused on helping people discover their purpose and achieve life balance needed a marketing strategy. As an internal product, it served as both a showcase of our capabilities and a test bed for our marketing approaches.

Our Solution

We developed a TikTok and Instagram content strategy built around content pillars: purpose discovery, life balance tips, AI-powered personal growth, and behind-the-scenes of building the app. This project demonstrated our ability to create compelling content at scale using AI tools.

Key Takeaways

This project proved our content creation systems work — we generate 30 days of posts in 30 minutes using AI, then refine for quality. The strategies developed here became the foundation for our client work.

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Epstein File News

The Challenge

An investigative news outlet needed a comprehensive digital platform to cover the Jeffrey Epstein case — not just articles, but videos, podcasts, document archives, timelines, and connection mapping. The content had to be organized for both casual readers and deep researchers.

Our Solution

We built a full-stack news platform with 8+ content sections: articles, videos, podcasts, documents, timeline, connections, search, and a breaking news ticker. The design prioritized readability and credibility with a dark editorial aesthetic. We integrated auto-aggregating news feeds and video embeds for multimedia coverage.

Results

• 8+ distinct content sections live
• Real-time breaking news feed
• Document archive and connection mapping
• SEO-optimized for investigative journalism keywords

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AI Before AI

The Challenge

The AI industry moves fast — researchers, developers, and enthusiasts needed a single hub to stay current across models, research, industry news, ethics, developer tools, and tutorials without drowning in noise.

Our Solution

We built a curated AI news aggregator with 7+ content categories, trending algorithms, daily AI briefings, and a clean dark-themed reading experience. The platform pulls from trusted sources and organizes content by relevance — from breaking model releases to deep research papers.

Results

• 7+ curated content categories
• Daily AI briefing newsletter
• Trending algorithm for top stories
• Growing readership and engagement

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Presswork.ai

The Challenge

Independent journalists and small newsrooms lack the tools that major publications take for granted — research teams, FOIA expertise, source management, and multi-channel publishing. They needed an affordable, AI-powered platform to level the playing field.

Our Solution

We designed and built Presswork.ai — a SaaS platform with 6 core tools: Deep Research Engine, FOIA Request Generator, Source & Contact CRM, Multi-Channel Publisher, Document Intelligence, and Fact-Check Assistant. Three pricing tiers serve freelancers ($97/mo) through enterprise newsrooms ($997/mo).

Results

• 6 AI-powered newsroom tools
• 3-tier SaaS pricing model
• Trusted by journalists at ProPublica, The Intercept, and more
• 3.2× more stories published per journalist

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The Biological Edge

The Challenge

Men aged 35–60 searching for evidence-based optimization protocols are overwhelmed by bro-science, supplement shills, and anecdotal advice. A trusted, medically-reviewed content platform was needed to cut through the noise.

Our Solution

We built The Biological Edge — a research-grounded content platform organized around 6 pillars: Hormones, Peptides, Recovery, Longevity, Labs, and Training. Every clinical article is reviewed by a licensed physician. The site features 38 in-depth articles citing 200+ studies, with a lead magnet optimization stack and email capture.

Results

• 6 content pillars, 38 in-depth articles
• 200+ cited peer-reviewed studies
• All clinical content MD-reviewed
• Lead magnet driving email list growth

Visit The Biological Edge →