I'm Todd Funk. I spent 20 years in construction running my own company before AI made it possible to build the marketing system I wished I'd had back then. This is what I'm building now — for businesses like the one I used to run.
For two decades, I owned and ran a construction company in Calgary. I knew how to build a house. I didn't know how to make the phone ring. Marketing always felt like the thing I'd get to next month — which usually became next year, which usually became never.
I tried agencies. Most charged five figures a month, locked me into a year, sent me reports I didn't read, and produced leads I couldn't measure. I tried doing it myself. That worked until it didn't, because running a business and running marketing are two different full-time jobs.
That's MWhy AI Business. We use AI to handle the work that used to require a five-person marketing team — websites, SEO, daily content, lead follow-up, after-hours calls — and we run it for businesses that want to grow without becoming part-time marketers themselves.
Simon Sinek's Start With Why shaped how I think about business. Most companies sell their what. Better ones sell their how. The ones that earn loyalty sell their why — the reason they exist beyond making money.
My why is straightforward: I spent twenty years watching good Calgary businesses lose to worse competitors who simply had better marketing. The work was as good or better. The phone just didn't ring. AI changes that math — for the first time, a small business can afford the kind of marketing system that used to be reserved for companies ten times their size.
I'm building the company I wish I could have hired.
The orange sun is borrowed from mwhyai.com — a separate app I built for personal life balance, where you discover your why across eight life areas and design a life around it. Same idea, different domain. Both come from the same place: the belief that knowing why changes what you're willing to do.
A short timeline of how I got here — and why this work feels like everything before it was preparation for it.
Calgary. From swinging the hammer to running the business. Twenty years of learning what small business owners actually deal with — payroll, slow seasons, missed calls, marketing that doesn't work.
The tools that arrived in 2023 made it possible to deliver real marketing — websites, SEO, content, AI receptionists — at a fraction of what an agency charges. I started building, first for myself, then for friends.
A personal life-balance app rooted in Start With Why. Eight life areas, AI coaching, designed for people who want to live intentionally. Still active and growing.
Took everything learned from running a real business, building real software, and shipping real client work — and turned it into the marketing partner Calgary businesses deserve.
DASH Training. Daniel & Constance Homes. Sherrie Funk Interiors. Plyracks. Each one using a marketing system that actually works — built by someone who's been in their shoes.
If these resonate, we'll get along well.
If you have to call to find out what something costs, the company is hoping you'll pay more than the next person. We publish our prices. No quotes, no negotiating, no surprises.
Agencies bill hours. We deliver outcomes. If we can do something in 20 minutes that used to take 20 hours, that should benefit you, not show up on a higher invoice.
If we're not earning your business each month, we shouldn't have it. No annual contracts. No early-termination fees. No friction to leave.
Or our AI does — at 2am, on a holiday, during a soccer game. The single biggest leak in most small businesses is unanswered calls. We close that leak.
Real client names. Real case studies. Real dashboards you can check anytime. Marketing that hides its work is marketing that probably isn't doing any.
Most of our clients are within a 30-minute drive of our office. If you need a meeting in person, you can get one. We're a local partner, not a remote vendor.
Both projects come from the same belief: knowing your why changes everything that follows.
An AI-coached app for people who want to design their life around their why. Eight life areas, daily practices, an AI coach that helps you live intentionally.
Visit mwhyai.com →A done-for-you marketing system for small business owners. Websites, SEO, social media, AI receptionist, lead follow-up. Everything except you having to run it.
You're here →Book a 30-minute strategy call. No pitch, no pressure. We'll look at your business and tell you what we'd do — whether you hire us or not.
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