🏗️ For Calgary Contractors

AI for construction.
Built by a builder.

Stop losing leads to voicemail. Stop bleeding Saturdays on estimates that don't close. We install AI into the parts of your business that are slowing you down — so you can build, not chase paperwork.

👷 Founded by Todd Funk · 30+ years Calgary builder, tradesman & estimator
🚀 Book a free 15-min call ▶ See what we install
24/7
AI Receptionist
10×
Faster Estimates
14d
To Go Live
Bath reno lead · 7:42pm
AI booked Tuesday 10am
Estimate sent · $34,200
Your Construction Business Live · Updated just now
Live
New Leads
14
Estimates Booked
9
Calls Answered
100%
Pipeline
$182k

Today's Activity

Marcus W. · Bath renoHot
Sarah L. · KitchenBooked
James P. · BasementNew
Emma T. · Deck buildHot

Real Calgary clients · Real outcomes

Daniel & Constance Custom Home Builder Timber Fit Lockers Custom Millwork Plyracks Trade Outfitters Sherrie Funk Interiors Design + Renovations
The Problem

You're not losing jobs because of your work.

You're losing them because you can't be in three places at once. Here's where most Calgary contractors are bleeding money — and not even knowing it.

📞

Missed Calls = Missed Jobs

You're on a ladder, on a site, or with a client. Calls go to voicemail. Most homeowners won't leave one — they just call the next contractor on the list.

~30% of contractor leads are lost to missed calls.
📋

Estimates Eat Your Saturdays

4 hours per quote. Half don't close. You're working weekends just to *maybe* land a job — and your kids are wondering where you are.

Average contractor: 12+ hours/week on estimates.
📉

Your Marketing Is Dead

You haven't posted to Instagram in 8 months. Your website was built in 2014. New leads only come from word-of-mouth — which is great until it dries up.

82% of homeowners check your site before calling.
⏱️

Slow Follow-Up Kills Leads

A lead came in Wednesday. You'll get to it Friday. By then they've called three competitors. The contractor who replies first wins more often than not — because they're already on the phone while you're still loading the truck.

Leads contacted in 5 min are 21× more likely to qualify (HBR study).
⭐

You Forget to Ask for Reviews

You finished a perfect kitchen reno. Three months later you remember you should have asked for a Google review. Now they've moved on. Your competitors have 200+ reviews. You have 8.

Google ranks contractors with 50+ reviews 3× higher.
📸

Your Best Work Is on Your Phone

Hundreds of stunning project photos sitting on your camera roll. Not on your website. Not on social. Not making you any more money.

Each unused project photo = $0 in marketing value.
What We Install

AI systems built for how you actually work.

We don't sell software. We install AI agents directly into your business — calls, estimates, follow-up, marketing — and tune them for the trades.

📐

AI Estimating

Built by an estimator

Take a voice memo at the site walk. Get a structured estimate back in minutes — pulling from your historical job costs, your supplier pricing, and your margin rules.

  • Voice or photo input from the site
  • Pulls from your past project costs
  • Generates SOW + line items + exclusions
  • Custom-tuned to your trade and pricing
☎️

24/7 AI Receptionist

Never miss another lead

A human-sounding AI answers your phone, asks the right questions, qualifies the lead, and books estimate appointments to your calendar. Works after hours, weekends, and while you're on the tools.

  • Answers in your business voice
  • Books appointments directly to your calendar
  • Filters spam and unqualified leads
  • Routes emergencies to your cell
⚡

Lead Speed System

Reply in 60 seconds, every time

Lead fills out your form → AI texts them within 60 seconds → qualifies them → books the call. By the time you wrap up your current site visit, the next one is already booked.

  • Auto-reply within 60 seconds
  • Qualifying questions tuned for your trade
  • Books straight to your calendar
  • Persistent follow-up over 14 days if no reply
🌐

Contractor Website

Built to convert, not just look good

A modern, mobile-first website that turns visitors into booked estimates. Built around real homeowner objections, your portfolio, and a clear path to a quote.

  • Mobile-first, fast loading
  • Portfolio + before/after gallery
  • Lead form wired to your AI receptionist
  • Calgary-area SEO built in
⭐

Review Engine

From 8 reviews to 80, automatically

Job marked complete → AI texts the client → asks for a Google review → posts the link. Bad reviews route to you privately. Good ones go public. Build a 5-star reputation while you sleep.

  • Auto-trigger on job completion
  • Friendly text/email flow
  • Negative review filter (saves you publicly)
  • Tracks response rate and review score
📸

Project Marketing Auto-Pilot

Your phone roll → your marketing

Send us photos from a finished job. AI writes the case study, creates social posts, builds the portfolio page, and posts it everywhere. Your best work becomes your best marketing.

  • Auto-generated case studies
  • Before/after Instagram + Facebook posts
  • Portfolio added to your website
  • SEO-optimized for local search
Why Us

Three reasons most contractors trust us.

🔨

Built by a Builder

Todd Funk spent 30+ years as a Calgary builder, tradesman, and estimator before launching MWhy. He's quoted millwork, framing, custom homes, renos, and commercial builds. You're not getting sold to by a marketer with a stock photo — you're getting built for by someone who's been on the tools and behind the numbers.

🤖

We Build the AI Ourselves

We don't resell some other company's chatbot. Every system we install runs on AI agents we've built and tested. That means we can tune them for your business — not bend your business around someone else's software.

📍

Calgary-Based, Calgary-Focused

We're in Calgary. We meet for coffee. We know which suppliers you use, what permits cost in the city, and how busy you get from May to October. We're not a national agency reading from a script. We're your neighbours.

Client Spotlight

A trade story we know inside and out.

Timber Fit Lockers was the first contractor we partnered with — a Calgary millwork shop building premium gym, spa, and office lockers. Here's what we built for them.

Timber Fit Lockers — premium custom millwork project in Calgary
🔨 Millwork · Calgary

From a workshop with no online presence to a full lead-generation system.

When Timber Fit came to us, they had incredible product — hand-built oak and walnut lockers for spas, gyms, and offices — and almost no way for the right buyers to find them. We built them a sharp, photo-led website, three landing pages tuned to each market they serve, and wired up the marketing system to capture leads while they're on the shop floor.

3
Targeted landing pages
100%
Calls answered
14d
Launch to live

What we built: custom Calgary-focused website (spa, gym, and office locker landing pages), photography-driven design, Google Ads-ready campaign structure, AI receptionist integration with click-to-call, and full SEO setup tuned for Alberta search terms.

See timberfitlockers.com →
How It Works

From first call to AI running your business — in 14 days.

1

Free 15-min call

We figure out what's slowing you down — calls, estimates, marketing, all of it. No pitch. Just a clear picture.

2

Audit + plan

We map your current business — leads in, leads out, where they leak. You get a written plan with priority order.

3

We install

Receptionist, website, estimating, reviews — whichever pieces fit your business. Live in 7–14 days from kickoff.

4

You build, AI runs

You get back to your tools and your clients. We monitor, tune, and improve the system every month.

Pricing

Three ways to work with us.

Pick what fits your business right now. Upgrade when it's earning you more than it costs you — which is usually fast.

Starter
Stop missing calls. Stop losing leads. Start booking jobs while you sleep.
$400/mo
+ $500 one-time setup
  • 24/7 AI Phone Receptionist
  • Lead Speed System (60-second auto-reply)
  • Review Engine (auto-request after jobs)
  • Cal.com booking integration
  • Monthly performance report
Book a Call
Pro
The full marketing system. Website, AI, leads, reviews, and content — running on rails.
$2,000/mo
+ $3,500 one-time setup (incl. new website)
  • Everything in Starter
  • New mobile-first contractor website
  • Local SEO (Calgary area)
  • Project Marketing Auto-Pilot
  • Social media (IG + FB) management
  • Monthly strategy call
Book a Call
Operator
Full ops stack. AI Estimating + everything in Pro. For contractors ready to scale.
$4,000/mo
+ $10,000 one-time setup (incl. AI estimating)
  • Everything in Pro
  • AI Estimating tuned to your business
  • Google Ads management ($1k+/mo ad spend)
  • Custom SOW generation
  • Sub/supplier comms automation
  • Bi-weekly strategy call
Book a Call
FAQ

The real questions contractors ask us.

Will I lose the personal touch with my customers?

Nope — you'll get *more* of it. The AI handles the repetitive stuff (call screening, lead qualifying, appointment booking, review requests) so you have more time for the meetings, site walks, and real conversations that win jobs.

Most contractors find their customer relationships *improve* because they're not exhausted from doing 30 things at once.

I'm not tech-savvy. Will I be able to use this?

Yes. We install everything for you. You don't manage software — you just keep doing what you do, and the system runs in the background. We check in monthly to make sure it's working and tune anything that needs tuning.

If you can use Gmail and text messages, you'll be fine.

How does the AI Estimating actually work?

We start by uploading your historical job costs — past estimates, supplier invoices, time sheets if you've got 'em. The AI learns your typical pricing per square foot, your margin rules, and your common exclusions.

Then for a new estimate, you can talk to it (voice memo at the site), upload photos, or fill out a quick form. Within minutes it generates a structured estimate with line items you can edit before sending.

It doesn't replace your judgment — it removes the 4-hour grind of building each estimate from scratch.

How long until I see results?

The AI receptionist works on day one — calls that used to go to voicemail are now answered and booked. You'll see the difference in lead volume within the first week.

The website + SEO is a longer game: 60–90 days to start seeing organic leads. Paid ads (if you choose Operator tier) can drive leads within days.

The estimating system pays for itself fastest because it gives you back 8–15 hours a week.

What if it doesn't work for my business?

30-day money-back on setup fees if you're not seeing value. We're not interested in unhappy clients — and we're confident enough in the system that we'll stake our setup fees on it.

After 30 days, monthly is month-to-month. Cancel anytime if it stops working for you. No contracts, no lock-ins.

Do you work with all kinds of contractors?

We specialize in residential work — renovation contractors, custom home builders, specialty trades (electrical, plumbing, HVAC, roofing), and design-build firms. That's where our experience is strongest and the AI is most tuned.

Commercial GCs and industrial work — we can help, but it's not our wheelhouse. Book a call and we'll be honest about fit.

Are you only for Calgary contractors?

Calgary is our home base and where we deliver the strongest results. We also work with contractors in Airdrie, Cochrane, Okotoks, Chestermere, and across the wider Alberta market.

For now, we're focused on Alberta. If you're outside the province, book a call and we'll let you know honestly whether we can help.

Ready to stop chasing paperwork and
start chasing jobs?

15 minutes. Free. Zero pressure. We'll look at where you're losing leads and whether AI fits your business.

🚀 Book your free strategy call